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Juniper

Best Branded Calling Solution

TNS Enterprise Branded Calling has been recognised by our judges as a market-leading proposition, winning a Platinum Award at the Future Digital Awards for Telco Innovation 2026.

The Future Digital Awards for Telco Innovation recognise organisations making outstanding contributions to the telecoms industry today and helping define its future direction.

 

Juniper Research’s Evaluation Process

Entries were initially assessed by the judging panel, which drew up a shortlist of potential winners based on a number of criteria, including:

  • Product Innovation
  • Features & Benefits
  • Product Partnerships
  • Certification & Compliance
  • Future Business Prospects

These shortlists were assessed and scored according to a rigorous set of criteria and verified by our team of experts to create the final winners’ list.

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TNS’ branded calling solution integrates enterprise authentication, out-of-band verification, and instant spoof call blocking. With branded display and enterprise verification, operators can verify outbound enterprise calls in real time and automatically block unverified or spoofed numbers. 

This protects customers from scam calls while preserving a trusted channel for enterprises. Over 20 billion fraudulent calls were received in North America in 2025 alone; over 50 million calls a day.

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TNS supports 120 customers in North America, including major carriers, demonstrating its ability to deliver branded calling at scale. This footprint also gives TNS access to the region’s largest cross-carrier call event database, enabling a consistent branded calling experience across networks.

The scale of this database allows TNS to rapidly innovate its solutions and detect new forms of fraud more effectively.

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TNS has also been supporting substantial growth in branded call usage, including an 85% year-onyear increase in the number of branded calls delivered, and 71% year-on-year growth in the number of enterprises using their services.

Juniper Research believes that TNS is well positioned to capitalise on further market growth owing to continuous innovation in the space, such as a data-driven approach to call spoofing identification, verified caller information, and partnership growth.

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TNS provides a comprehensive solution that includes verification, spoof call blocking and branded calling to enterprises across a unified platform; creating a highly attractive value proposition for enterprises that rely on the voice channel.

We believe that tackling unwanted calls is key to changing perceptions of the voice channel amongst users, and for increasing call pick up rates. In turn, this will enable enterprises to minimise costs lost to follow up calls.